Stores often support community projects through giving cash, services or
goods, allowing collections in store, encouraging staff support.
If you cannot find information ask at your local store. The manager is often
the best first contact. Use the web links and directions to find full details
on their websites.
This varies. Some
stores have organised and structured application procedures however most are
less formal. Most like to fund things of local interest. If in doubt ask at your local
store. Some support chosen national
charities. Information on their policy is usually found on websites under
corporate/company information or community pages.
Many stores don't have published donation policies. Mostly they cover a wide range of good
causes, or attempt to deal with each appeal on its own merits. There may be
informal ways they can help or small pots of money to support the community
that they hold that are not widely advertised.
Personal contact can help. Find
out about the store and what they offer either through looking at their website
or by phone. Applications are usually
made in writing. Use a personal letter. Find out who you need to write to by
name.
Stores vary
considerably in the amount they will give. Some provide core funding of
hundreds of thousands of pounds to national high profile charities and so avoid
helping locally. Others only give small donations to projects in the
communities they where they have a presence. It is useful to know their giving
patterns so you avoid asking for an inappropriate amount. If it is not clear ask.
Pros:
|
Cons:
|
|
Little bureaucracy |
May depend on personal contacts |
|
Can often respond quite quickly |
Usually small amounts |
|
Minimal monitoring required |
Some causes more popular than others, e.g.
children's toy appeals do better than work with offenders |
Giving is
just part of what they now term ‘Corporate Responsibility’. This also covers
their impact on the environment and on the communities where they operate,
their terms and conditions for suppliers and the working conditions for their
workers.
The give
for a variety of reasons:
·
philanthropy
·
to
generate goodwill in the communities where they have a presence
·
to
develop a particular image for the company – association with helping schools
or hospitals, funding sport and activity, sponsoring opera or theatre
·
to
help market their services – computers for schools tokens, low price or free
software for charities, 2p for sport when you buy a chocolate bar
·
to
support their staff and develop their relationship with them – time off for
charity activity, encouraging their collections for charity
·
to
take advantage of tax concessions – payroll giving, matching employee donations
·
to
pass on unsold goods or recycle - supermarkets donating perishable foods to
those working with the poor or homeless, passing replaced office equipment to
charities
Many stores
are becoming pro-active in their support for good causes - setting their
priorities well in advance and pro-actively choosing the causes they will
support, rather than simply responding to requests.
As you see
stores do not just give money, they give support in a variety of other ways.
They also support their employees and their community interests.
Apart from
organised funding, companies may offer help such as:
·
Donations
·
Regular
giving from staff salary
·
Gifts
in kind - Do-it-Yourself stores may give materials for repairing a community
centre.
·
Support
for volunteers – community clean up events, painting the village hall
·
Staff
involvement - paid time for staff to give to voluntary work/projects
·
Secondment
of skilled staff offering skills and company expertise – accountancy, lawyers
time, fundraising
·
Sponsorship
of local events
·
Providing
premises for collections
·
Giving
surplus stock
Corporate
image is very important. Companies do
not like to court controversy. They like
to be associated with causes that are simple to understand and universally
popular. Sport for children is more likely to be supported than drug
rehabilitation. They will probably avoid giving to animal rights organisations
or for political ends. It is worth considering where you fit in the popularity
stakes before you start. Unpopular causes may be better placed when applying to
trusts and foundations.
Key:
·
% Members of the
·
I
International interest
·
C In store collections, in-store advertising,
customer support schemes
·
S Sponsorship, Arts, Sport, Events, etc
·
N Supporting and/or sponsoring a national
charity(ies)
·
P Supporting
staff participation, community interests and/or matching donations, payroll
giving
·
T Discounts on purchases for supported charities
and community groups
·
L Supporting
local charities in the communities they operate – ask at local branch, outlet,
factory, etc.
·
D Donations for community groups
·
F Foundation or trust requiring formal application
·
V Provide expertise, paid volunteers from staff, or
secondment
·
K Gifts in kind, prizes for raffles
·
A Awards and prizes, sponsorship or funding through
partner voluntary organisations
Supermarkets
Asda
Website: http://asdacares.gpalm.co.uk/community/community_load.html
Interests: safety,
health, community
Key: C,N,P,L,D,F
Booths
Website: http://www.booths-supermarkets.co.uk/sponsorship_requests.html
Interests: not stated
Key: L
Budgens – now a
franchise network
No information available. Try asking in store.
Co-operative
Website: http://asdacares.gpalm.co.uk/community/community_load.html
Interests: anti-social
behaviour, crime, education, health, community
Key: C,P,T,L,D,K
Cost
Cutter - franchise network
No information available. Try asking in store.
Farmfoods
No information on website. Try asking in store.
Interests: community,
donations as vouchers
Key: C,D,K
Website: http://www.iceland.co.uk
John
Lewis Partnership – Waitrose
Website:
Interests: youth,
learning, environment, music, community
Key: N,P,L,D
Lidl
No information available. Try asking in store.
Marks
& Spencer
Website:
http://www.marksandspencer.com/gp/node/n/43436031?ie=UTF8&mnSBrand=core
Interests: emergency
aid, community self help
Key: S,N,P,L,K
Morrisons
- Safeway
Website: http://www.morrisons.co.uk/Corporate/
Interests: emergency
aid, community
Key: I,C,N,P,L,D
Netto
No information available. Try asking in store.
Address: Netto Foodstores Ltd,
Sainsburys
Website: http://www.j-sainsbury.co.uk/cr/index.asp?pageid=13
Interests: food,
family, health, sport, children, schools, partnership with Comic Relief
Key: N,L,D,K,A
Somerfield
– Kwik Save
Website: http://www.somerfield.co.uk/ourcommunity/index.asp
Interests: health,
partners with Comic Relief, BBC Children in Need
Key: I,N,P
Tesco
Website: http://www.tescocorporate.com/page.aspx?pointerid=A0E1C75E640440C3B3B3E6F4E945C786
Interests: children
Key: %,C,N,P,F
High Street Shops and Retail Stores
Website: http://www.argos.co.uk/static/StaticDisplay/includeName/AboutArgos.jsp.htm
Interests: hospices,
children at risk, community in partnership, no donations or gifts in kind
Key: N,L
B&Q
Interests:
own schemes, Better
Neighbour Grant Scheme, 'You Can Do It' Awards, waste donation scheme
Key: L,D,K,A
Body Shop
Website:
http://www.thebodyshopinternational.com/Values+and+Campaigns/Our+Values/
Interests: international,
human rights, environment, also through Body Shop Foundation
Key: I,N,P,L,V
Boots
Website: http://www.boots-plc.com/main.asp?pid=1470
Interests: health,
community and through Boots Charitable Trust
Key: N,L,D,F
Website: http://www.clarks.co.uk/
Interests: Aids/HIV
through Soul of
Key: I
Comet
Website: http://www.kesaelectricals.com/default.aspx?m=8&mi=134&title=Social%20Responsibility
Interests: employment,
training through Envie, medical research
Key: N,S,A
Debenhams
Website: Try asking
in store.
Interests: national
partner
Key: N
Dixons
Group – Dixons, PC World, Currys, The Link
Website: http://dsgportal01.dixons.co.uk/wps/portal/!ut/p/.cmd/cs/.ce/7_0_A/.s/7_0_ID/_s.7_0_A/7_0_ID
Interests: community,
education through DSG international Foundation
Key: N,D,F,K
Dorothy
Perkins
Website: http://www.dorothyperkins.co.uk/promostores/dp/2006/
Interests: breast
cancer, national partner
Key: N
Gap
Website: http://www.gapinc.com/public/SocialResponsibility/sr_community.shtml
Interests: community,
children, youth through Gap Foundation
Key: P,L,D,F,K
HMV
Try asking in store.
Interests: national
partners.
Key: N
H Samuel
Website: http://www.hsamuel.co.uk/webstore/static/about/charity.do
Interests: carers,
national partner
Key: N
Jessops
Website: http://www.jessops.com/corporate/clic.cfm
Interests: children’s
cancer care through CLIC
Key: N
McDonalds
Website: http://www.rmhc.org/content/rmhc/index/programs.html
Interests: children, health & wellbeing through Ronald McDonald
House Charities
Key: I,N,L
Next
Website: http://www.next.co.uk/pdfs/CSRR.pdf
Interests: health,
youth, fashion
Key: L,N,V,K
Richer
Sounds
Website: http://www.persula.org/
Interests: all
funding through Persula Foundation, research using own expertise
Key: F,V
Superdrug
Website: http://www.aswatson.com/eng/corp_community_europe.htm#superdrug
Interests: national
partner, health
Key: I,N
Thomas
Cook
Website:
http://www.thomascookgroup.com/AniteNextPage.asp?p=TCGHOME&s=701852193
Interests: national
partner, ethical travel
Key: N
Try asking in store.
Interests: national partner
Key: N
Virgin
No information available. Try asking in store.
WH Smith
Website: http://www.whsmithplc.com/grp/WHSPLC-CR6.htm
Interests: education,
human potential though WH Smith Trust
Key: P,L,F
Key:
·
% Members of the
·
I
International interest
·
C In store collections, in-store advertising,
customer support schemes
·
S Sponsorship, Arts, Sport, Events, etc
·
N Supporting and/or sponsoring a national
charity(ies)
·
P Supporting
staff participation, community interests and/or matching donations, payroll
giving
·
T Discounts on purchases for supported charities
and community groups
·
L Supporting
local charities in the communities they operate – ask at local branch, outlet,
factory, etc.
·
D Donations for community groups
·
F Foundation or trust requiring formal application
·
V Provide expertise, paid volunteers from staff, or
secondment
·
K Gifts in kind, prizes for raffles
·
A Awards and prizes, sponsorship or funding through
partner voluntary organisations
Information
supplied by www.fit4funding.org.uk
from The Charities Information Bureau. Further help and information about
funding is available on the fit4funding website.